South Korea Hair Care Market Trends, Growth, and Forecast 2024-2032

South Korea Hair Care Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.50% (2024-2032)

The advancing consumer choices as well as the growing influence of K-beauty trends globally are the factors responsible for the growth of the South Korea hair care market. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 3.50% from 2024 to 2032.

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South Korea Hair Care Industry Trends and Drivers:

The South Korea hair care market is expanding rapidly due to several interconnected factors. Primarily, the market is driven by the global influence of K-beauty trends as well as the increasing consumer attention on personal grooming. Besides this, the demand for hair care products is supported by a growing preference for specialized solutions targeting issues like hair loss, scalp care, and damaged hair, fueled by rising awareness of hair health. Additionally, the popularity of K-pop and celebrity endorsements significantly influences consumer purchasing behavior in the South Korea hair care market. In line with these factors, urbanization, increasing disposable incomes, and evolving beauty standards contribute to the adoption of premium and innovative hair care products, including those with natural and organic formulations.

Key trends shaping the South Korea hair care market include the rise of multifunctional products and technological advancements in formulations. Moreover, products that combine scalp care, hair strengthening, and styling benefits are gaining traction among time-conscious consumers. In addition to these factors, the market is also experiencing a rise in demand for eco-friendly and sustainable hair care products, prompting brands to adopt recyclable packaging and environmentally responsible production methods. Furthermore, digital platforms and e-commerce are playing a vital role in reaching tech-savvy consumers, enabling brands to expand their reach through social media marketing and online exclusives. Consequently, the increasing popularity of DIY hair treatments and professional-grade products for home use also underscores the growth of the South Korea hair care market, which is anticipated to remain strong over the forecasted period.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging South Korea hair care market trends.

South Korea Hair Care Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Shampoo
• Conditioner
• Hair Gel
• Hair Colorant
• Others

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Retail Stores
• Online Retail Channels
• Others

Regional Insights:

• Seoul Capital Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Aekyung Industrial Co. Ltd
• Amorepacific Corporation
• Henkel AG & Co. KGaA
• LG H&H Co. Ltd
• Mandam Korea Corp (Mandom Corporation)

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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